Coffman Studio

Greening Lower Grand Avenue

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Greening Lower Grand Avenue

Phoenix, Ariz.

Coffman Studio assisted in every phase of developing this visionary plan for several blocks of the historic Grand Avenue corridor in downtown Phoenix.  Funded through the ‘Greening America’s Capital’ program of the Environmental Protection Agency, and in partnership with the City of Phoenix, the plan focused on developing sustainable streetscape design concepts to reduce the urban heat island and storm water runoff while encouraging pedestrian and bicycle activity that would support continued neighborhood economic revitalization.  The project relied upon a comprehensive community engagement process of design charrettes, focus groups, and public meetings and a highly visited website.  The final design proposal reduced the number of vehicle travels lanes, added dedicated bike lanes, widened sidewalks and addressed a potential future trolley line.  The ‘Hubs and Links’ concept encouraged both public and private adaptability for routine use and special events within the public ROW, creating a unique identity for the street that maintained historic view sheds, enhanced lighting, on-street parking and multi-modality, while also greening the street and encouraging gardens, patios, and plazas.  In 2013, this project won a ‘Best Plan’ in the open category of the American Planning Association (APA) Arizona Chapter.